About Our Visitors
Fiesta Facts – Audience Research Findings
The following data is based on a sample of the 120,000 attendees to the Memorial Day Fiesta Hermosa. The research was compiled by an independent survey conducted by Strategic Alliance Marketing.
Attendees City Analysis
Non-South Bay Residents 43.15 %
Redondo Beach 16.71 %
Hermosa Beach 12.05 %
Manhattan Beach 6.85 %
Los Angeles 10.00 %
Torrance 8.08 %
Home Ownership
Owners 44.52 %
Renters 45.75 %
Not Stated 7.40 %
Past Attendance
Yes 63.01 %
No 33.97 %
Not Stated 3.01 %
Return Attendance
Yes 94.66 %
No 2.19 %
Not Stated 3.15 %
Festival Comparison
Better than other area events 52.47 %
Same as other area events 39.18 %
Not Stated 7.53 %
Money Spent at Fiesta Hermosa
$100 or more 23.97 %
$51-$100 27.95 %
$26 - $50 21.64 %
$1-$25 16.85 %
Approximate Household Income
$100,000-$149,999 12.74 %
$90,000-$99,999 7.53 %
$70,000-$89,999 11.10 %
$60,000-$69,999 7.53 %
$50,000-$59,999 11.78 %
$45,000-$49,999 6.16 %
$40,000-$44,999 6.99 %
Under $40,000 17.12 %
Not Stated 6.99 %
Age
65 and Up 3.15 %
46-64 23.01 %
31-45 34.25 %
22-30 26.71 %
18-21 3.56 %
Not Stated 6.99 %
Major Credit Card Owners
Yes 86.99 %
No 7.40 %
Not Stated 5.62%
Gender
Female 64.79 %
Male 30.68 %
Not Stated 4.52 %
Marital Status
Married 37.12 %
Divorced 9.45 %
Single 12.60%
Single but Co-Habitating 12.60 %
Widowed 2.05%
Self Employed or Small Business Owner
Yes 52.05 %
No 39.04 %
Not Stated 8.09 %
Attendee Interests/Activities
Dining 72.60 %
Travel 72.60 %
Shopping 58.36 %
Sporting Events 36.58 %
Golf 20.68 %
Surfing 20.41 %
Volleyball 16.03 %
Not Stated 8.36 %